Many businesses are abandoning Facebook completely due to lack of
growth and user engagement. Bad idea. Why? With 1.5 billion users,
there is a reach here you can't get anywhere else. Here are 3 strategies
you can implement today to improve your Facebook engagement and growth.
Why is my post going dead while others seem to be going viral with lots of likes and comments? It hardly has anything to do with luck. If your Facebook page isn't growing the way you have expected, you are not alone. According to a 2015 Social Media Examiner report, Facebook along with LinkedIn is one of the "most important social networks for marketers."
When given a choice, users chose Facebook over any other social media platform. Facebook has a solid user growth with other associated businesses such as Instagram. As a result, this social networking site continues to be one of the leading social platforms when it comes to monthly active users.
However the majority of marketers have no idea if their Facebook marketing is effective or not. Just half of them think that they have an effective strategy. How do you measure if your Facebook marketing is effective?
The answer lies in your user engagement or connection. Are they interacting with your posts?
Facebook and User Engagement
According to comScore Mobile Metrix Facebook has exceptionally high user engagement.
The average mobile user engagement on Facebook is over seven hours, which happens via both browsers and apps. In comparison, the average engagement of mobile users on Twitter is just two hours in a month. It is nearly an hour for Pinterest and 68 minutes or Tumblr. Facebook provides a great opportunity to give exposure to your business.
But then why are many companies struggling with Facebook engagement? The truth is, most of them only speak about their products. People do follow your content because they like your product but they don't want to be bombarded all the time with "ads." I use the 80% 20% rule. 80% of what you post should be informational. The rest of the 20% can be personal or you can push your product. Make the posts both relevant and personal so that your users are motivated to interact with your content without being pushed.
Here are 3 strategies you can implement today to improve your Facebook engagement and growth.
Use Different Types of Content
A smart marketer knows to use different types of content. People don't like to read same type of content over and again. Try for variety otherwise they will tend to pass you up! Give helpful tips, take pictures of people using your product, give personal stories share photos, infographics, links, videos, articles, questions and things like that.. See the type of content that your fans best engage with. See what your users enjoy the most by using Facebook's Page Insights, this will take the guesswork out of it.
Using emoticons in your posts to express enthusiasm and emotion behind your posts and making them as HUMAN as possible is also a great idea. According to Hubspot, using a face emoticon "can increase likes by 57 percent, comments by 33 percent and shares by 33 percent over posts without them." Be social! It's 'social media!'
Photos can Make Your Day
Social photos generate more user engagement. A 2014 eMarketer research indicates that photos accounted for 75% of Facebook posts worldwide. 87% of user interaction rate is from photos. Take a photo of your recipe when you post it!
Use larger images as they are more likely to receive more likes, comments and shares. Also, it is better to upload photos/videos and publish them directly into your post rather than posting a link with a thumbnail.
Ask your fans to write a caption of your photo. Many companies use this strategy. Write captions for their photos and many of their posts have received more than 250,000 interactions. Inspire emotion in your posts. Use provocative and/or inspiring images.
Find the Right Time to Publish Your Posts
According to KissMetrics the best time to post on Facebook is around noon and a little after 7 PM. And the best day to share your post on Facebook for maximum interaction is on Saturday. However, JeffBullas suggests that marketers should post content during the 'non-busy' hours when fans are not busy at work. They suggest the 8PM to 7AM is the best time for posting on this social platform to get maximum numbers of likes, shares and comments. They found that posts made between these times receive around 20 percent more user engagement.
Watch the patterns in your interactions and see what your following likes best.
Conclusion
Some of these strategies will work for you while others may not. But these three basic guidelines will surely help you increase engagement if you can properly implement them to spark your Facebook fans' interest. But remember that it's all about your fans' preferences; do what they want you to do. These are just a few ways you can change your Facebook marketing strategy to improve user engagement and there are more. The bottom line is CONNECTION. Be social!
Why is my post going dead while others seem to be going viral with lots of likes and comments? It hardly has anything to do with luck. If your Facebook page isn't growing the way you have expected, you are not alone. According to a 2015 Social Media Examiner report, Facebook along with LinkedIn is one of the "most important social networks for marketers."
When given a choice, users chose Facebook over any other social media platform. Facebook has a solid user growth with other associated businesses such as Instagram. As a result, this social networking site continues to be one of the leading social platforms when it comes to monthly active users.
However the majority of marketers have no idea if their Facebook marketing is effective or not. Just half of them think that they have an effective strategy. How do you measure if your Facebook marketing is effective?
The answer lies in your user engagement or connection. Are they interacting with your posts?
Facebook and User Engagement
According to comScore Mobile Metrix Facebook has exceptionally high user engagement.
The average mobile user engagement on Facebook is over seven hours, which happens via both browsers and apps. In comparison, the average engagement of mobile users on Twitter is just two hours in a month. It is nearly an hour for Pinterest and 68 minutes or Tumblr. Facebook provides a great opportunity to give exposure to your business.
But then why are many companies struggling with Facebook engagement? The truth is, most of them only speak about their products. People do follow your content because they like your product but they don't want to be bombarded all the time with "ads." I use the 80% 20% rule. 80% of what you post should be informational. The rest of the 20% can be personal or you can push your product. Make the posts both relevant and personal so that your users are motivated to interact with your content without being pushed.
Here are 3 strategies you can implement today to improve your Facebook engagement and growth.
Use Different Types of Content
A smart marketer knows to use different types of content. People don't like to read same type of content over and again. Try for variety otherwise they will tend to pass you up! Give helpful tips, take pictures of people using your product, give personal stories share photos, infographics, links, videos, articles, questions and things like that.. See the type of content that your fans best engage with. See what your users enjoy the most by using Facebook's Page Insights, this will take the guesswork out of it.
Using emoticons in your posts to express enthusiasm and emotion behind your posts and making them as HUMAN as possible is also a great idea. According to Hubspot, using a face emoticon "can increase likes by 57 percent, comments by 33 percent and shares by 33 percent over posts without them." Be social! It's 'social media!'
Photos can Make Your Day
Social photos generate more user engagement. A 2014 eMarketer research indicates that photos accounted for 75% of Facebook posts worldwide. 87% of user interaction rate is from photos. Take a photo of your recipe when you post it!
Use larger images as they are more likely to receive more likes, comments and shares. Also, it is better to upload photos/videos and publish them directly into your post rather than posting a link with a thumbnail.
Ask your fans to write a caption of your photo. Many companies use this strategy. Write captions for their photos and many of their posts have received more than 250,000 interactions. Inspire emotion in your posts. Use provocative and/or inspiring images.
Find the Right Time to Publish Your Posts
According to KissMetrics the best time to post on Facebook is around noon and a little after 7 PM. And the best day to share your post on Facebook for maximum interaction is on Saturday. However, JeffBullas suggests that marketers should post content during the 'non-busy' hours when fans are not busy at work. They suggest the 8PM to 7AM is the best time for posting on this social platform to get maximum numbers of likes, shares and comments. They found that posts made between these times receive around 20 percent more user engagement.
Watch the patterns in your interactions and see what your following likes best.
Conclusion
Some of these strategies will work for you while others may not. But these three basic guidelines will surely help you increase engagement if you can properly implement them to spark your Facebook fans' interest. But remember that it's all about your fans' preferences; do what they want you to do. These are just a few ways you can change your Facebook marketing strategy to improve user engagement and there are more. The bottom line is CONNECTION. Be social!
Cheryl Sandberg is a long time business owner as well as a long
time Network Marketer. She owned a successful candy making supply store
for 10 years. She has had 25 years of some form of involvement in MLM or
network marketing home-based businesses. "I have tried it, sold it and
'pushed' it on friends and family and failed. I was burned out and tired
of approaching the usual people so I discovered a way to avoid all the
rejection and irritation of all that. " Join Cheryl Sandberg in learning
a new way of doing things that will help you to be more successful at
recruiting in your own MLM business! Get more content at http://www.TheMLMSuccessPlan.com
Article Source:
http://EzineArticles.com/expert/Cheryl_Sandberg/2223250
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